Professional Coaching Program
"Coaching is fast becoming a value-added function which can be applied in management and leadership development, training and performance management."
What is executive coaching?
Executive coaching is a formal engagement in which a qualified coach works with an organisational leader in a series of dynamic, confidential sessions. The coaching sessions are designed to establish and achieve clear goals that will result in improved business effectiveness, both for the individual and the organisation.
Our coaches helps executives develop clarity of purpose and focus on action. They will will help you:
- make the specific behavioural changes you want to make;
- leverage your strengths to become more effective in your work; and
- identify your developmental needs.
How does coaching help?
Rapid responses to the marketplace will be possible only in those organisations which promote continual advances in knowledge within their cultures. To do this, organisational leaders and members alike must radically shift the way they think and act in relationship to work. They must place a new emphasis on learning and the harnessing of individual and collective creativity. This will require a new type of workplace relationship, based on aligning vision, values and behaviours.
Coaching provides both a technology and a process for such a relationship, and is one of the cornerstones for organisational evolution.
The benifits of coaching
- Emphasises collaboration, partnership and mutual growth, reducing the fear among people regarding their status in the organisation.
- It’s a relationship rooted in mutual respect and rapport
- It’s anchored in constructive, respectful language.
- Endorsing rather than diminishing of people’s skills and abilities.
- Assists individuals to see more possibilities than limitations in their organisation.
- Supports individuals to take personal responsibility for managing their fear by challenging their self-limiting assumptions.
- Helps people to overcome personal obstacles to their success, including attitudes, beliefs and behaviours.
- Provides a structure for establishing and measuring performance goals fairly and objectively.
- Offers a model for giving and receiving constructive feedback for improving performance.
Areas for exploration
- Embracing change.
- Learning to thrive on uncertainty.
- Staying abreast of technology.
- Learning to make the most of network relationships.
- Making the most of learning opportunities.
- Developing a different perspective on career advancement.
- Adding value.
- Altering expectations about employment.
Ensure you engage a certified coach
Since coaching is a new profession (about 10 years formally) and certification and licensing are not yet required in most countries, there are many individuals who are calling themselves coaches today. However, many of these have not been formally trained in specific coaching skills and are transferring skill sets from other professions into their coaching. Often this results in an inadequate or ineffective coaching experience for clients.
Coaching has its own unique skills it employs and for many coaches “unlearning” old skill sets from other professions has to occur before they can competently pick up the new skill sets used in coaching.
There are three levels of coach credential from the ICF. We have briefly outlined the differences below and the basic requirements for each level:
1. Associate Certified Coach (ACC)
a. 60 hours of coach specific training
b. 100 hours of coaching experience with clients
c. Satisfactory completion of oral exam
d. Agreement to adhere to the code of ethics as outlined by the ICF
2. Professional Certified Coach (PCC)
a. 125 hours of coach specific training
b. 750 hours of coaching experience with clients
c. Satisfactory completion of written and oral exam
d. Agreement to adhere to the code of ethics as outlined by the ICF
e. Continued professional development to renew credential every three years
3. Master Certified Coach (MCC)
a. 200 hours of coach specific training
b. 2500 hours of coaching experience with clients
c. Satisfactory completion of written and oral exam
d. Demonstrated leadership within the profession
e. Agreement to adhere to the code of ethics as outlined by the ICF
f. Continued professional development to renew credential every three years
If you are considering hiring a coach, be diligent in asking the coach if they have been specifically trained in coaching skills and currently hold or are in the process of acquiring an ICF credential. This is the case with all of the coaches working with us. Don’t be misled into thinking that a coach is a competent coach simply because they have other professional credentials or they set high fees.
Please contact us if you would like to learn more >>
Download the full service outline and application details >>
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